Friday, June 06, 2014

Ariel - my favourite font

Maybe it's the weather, maybe it's driving up to the wrong side of the petrol pumps, maybe it's getting to the middle of the supermarket and thinking "what is it I really came in here for?" It could be the endless voxpop messages about other people's wonderful lives, here, there and everywhere. Perhaps it was entering some dumb on-line competition (Yeo Valley Yogurts) hoping to win a VW camper and finding that's it's an instant win...which means that it's an instant lose for 99.99999% of the entrants. Then you drop a carton of their yogurt product in the floor and it promptly explodes. Maybe it's thinking you should really be doing something better with your time than searching for tiny pots of paint in toy shops. You drive around in the sun, windows down, fumes coming in. You forgot you had A/C. Then for no reason you strongly suspect that all the items on Ebay are really price fixed and corrupted by some huge on-line cartel of sellers based in China. After that you watch a funny video about cute and stupid dogs a friend loaded onto Facebook. Well they're a friend but you haven't spoken to them for six years, paths not quite crossing etc. Then you start to fantasise about cauliflower cheese but you eat cheesecake leftovers instead. Then it's time to sit down and try to figure out something on the phone but no real progress is made. After all that I enjoyed another simple snack...



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